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    School Reads

    One of the best ways to promote English reading to the younger generation is to cultivate their development as leaders. A massive promotional campaign can utilise their creativity and initiative to promote reading among their fellow schoolmates. Therefore, one of the main objectives of this campaign will be to host a territory-wide scheme to provide student participants with opportunities to organise a series of activities to revitalise English reading through various marketing, advertising, event organization and literature appreciation skills. Participants will spread the love of books and improve the reading standard of both their schoolmates and members of public.

    The highlights of School Reads

    Book Advertising Competition

    Students will form teams and share books with the Hong Kong public and convince us that their recommended books are indeed the best! The teams will be producing advertising and promotional materials to promote books.

    Book Carnival

    Good news for all book lovers: Students and book retailers will work hand in hand to organize an English Book Fair!

    Students will form teams and gain real, exciting experience in promotional and bookselling activities by running their own booths to “sell” their recommended books. In addtion, part of the profit from the sales in the Book Carnival will be donated to charities.

    More details coming soon!